Cineworld Screen X at White Rose Shopping Centre, Leeds

Cineworld at White Rose Shopping Centre, Leeds, unveiling the revolutionary new ScreenX (a 270 degree cinema screen – giving viewers a more immersive cinema experience)

Screen X branding at Cinewold Leeds

Dramatic neon lighting at Cinewolrd Leeds

Viewers watching the new ScreenX at Cineworld Leeds

Visitors to Cineworld cinema Leeds

A little update, with some photography for Cineworld here in the UK, at the unveiling of their new Screen X at White Rose Shopping Centre, Leeds.

I was asked by Cineworld to photograph their launch back in September.

Screen X is a Korean technology designed to give a more immersive cinema experience. It uses 5 projectors, with moving images projected onto the side walls of the cinema. This is designed to include your peripheral vision in the viewing experience.

It was not without its challenges to photograph, as the screen is pretty wide, and cinemas are quite atmospherically lit. It was also, a rare chance for using my tripod on a shoot… because I’m usually too busy with different ideas to be bogged down with that bloody nonsense.

I think it turned out pretty well. The people in the photograph could photograph some of the experience for their followers on social media, press and other media outlets.

This entry was posted on Sunday, November 11th, 2018 at 2:50 PM. It is filed under PR Photography and tagged with Cineworld, Leeds, West Yorkshire. You can follow any responses to this entry through the RSS 2.0 feed.