Manchester Photographer, Jonathan Pow

To see some of my latest work take a look at the links below

  • Editorial Photographer (My work for publications, magazines and newspapers)
  • Commercial Photographer (My work for commercial clients, from static to lifestyle product photography - My preference is lifestyle photography)
  • PR Photographer (My work for public relations and corporate sectors for small, medium and large businesses)

If you have any questions please get in touch

Also, check out my latest Photo Jobs Blog entries below

Photo Jobs Blog

The Photo Jobs Blog

Saving PDFs from Gmail to Google Drive, tips from a paperwork hating photographer

Photo business post, warning – no pretty pictures, just time-saving geekery and Google Apps Scripts…

Two cats sitting on paperwork

Cats – famously hate paperwork

I like to think of myself as a creative person. Good at creativity, shite at paperwork (are they innately linked?). Unfortunately, being a freelance photographer (the operative word being freelance), paperwork is sadly necessary to run a business.

At least sometimes… because I like to find anything that helps me cheat.

One little cheat I have found recently is more helps when saving email expenses and invoices (nope, not exciting, but bloody useful).

In the past I have used to save invoices as PDFs and emailed to a company called ExpenseMagic (now they’re https://expentory.com), where they’d automagically enter it up to my FreeAgent accounting software. Once I got through the bulk I found I could drop ExpenseMagic and simply save my invoices to a Google Drive folder and enter them up using Freeagent (http://fre.ag/430sdjdw – that’s a referral link, which would be bloody good if you used, because both you and I get a 10% discount out of it!).

This all went to shit when I dropped my phone in the sea. On my last phone I could easily save PDFs and the new one can’t do that easily (basically because Apple don’t like PDFs much, so think we should all have a similar disdain for them).

As a result of the phone/sea incident my backlog has reached epic proportions. With doing up our house, investing in some new gear and lots of other crap my email is (or was) full to the brim with invoices and receipts. Which is a pain in the arse to say the least.

That was until I discovered a Gmail script called ‘Send Gmail to Google Drive’ by self-confessed web geek Amit Agarwal. See here http://www.labnol.org/internet/send-gmail-to-google-drive/21236/

I’ve just bought the ‘premium version’ and overnight it has saved masses of emails as PDFs to my Google Drive! Bloody useful and a great time saver. Especially now I won’t have to load and ‘print to PDF’ and download hundreds of emails and attachments.

Setup (I’ve skipped some of the setup, look at the Labnol link above for that) – confusingly it creates a Google Sheets file (confusing for those who haven’t seen them before, but this is essentially the backbone of Gmail scripts, when you install to your Gmail make sure you bookmark the sheet to get access to the settings easily later):

Screen shot of my 'Save Emails and Attachments' settings

Screen shot of my ‘Save Emails and Attachments’ settings

 

Once the script is installed I created a folder on my Google drive called ‘SAVE EMAILS & ATTACHMENTS‘, it’s a bit of a processing folder, where I can files to other folders for my accounts.

On the Gmail side, I label (this is a built-in Gmail function, the shortcut key is ‘L’, then start typing the label name and hit return when it is selected) emails I’d like converted, then every hour (or manually) they’re saved (along with their attachments) to the above folder.

The label I use is ‘Save Emails and Attachments

Once the emails and attached PDF files are saved to Google Drive, the emails are automatically labeled ‘Saved’ in Gmail, this prevents further processing whilst also allowing them to be easily deleted in bulk from Gmail (once you’ve checked they’ve actually been saved).

My inbox is clearer, as too is my mind, and they’re ready to be entered up to my accounts (which is still a bind – does anyone want to help?). Also, you can label them from the Gmail app on the iPhone or Android (which is useful for people like me, who like to work when they’re on the go and have nothing better to do), and they’re processed every hour.

Check it out here: http://www.labnol.org/internet/send-gmail-to-google-drive/21236/ (opens in new tab)

Also check out FreeAgent http://fre.ag/430sdjdw (opens in new tab – link gives a 10% discount code for you and me!) it’s accounting software designed for people who hate accounting software, and I’ll be honest, if I can use it, anyone can (plus you can file VAT returns and accounts in the UK, directly from the software).

(One thing I’d like, if you’re listening Amit(?), is the ability to rename files with the format ‘YYYYMMDD – Subject (Sender)’. I’m not a bit fan of sub folders and this would mean I could process all the files in one place (the current filenames are coming out a bit wordy).

Happy New Year, Merry Christmas, here’s Ducks Dancing on Ice

It’s been some time since a photographer’s update. The reason: My wife and I bought a house. And, in between photographic commissions, pulling our new money pit apart and trying to put it back together again there hasn’t been much time for updates.

Probably something many are cursed with, you don’t realise how much can possibly need doing in a house until you get one of your own. Then one day you sit, listening to the late great David Bowie, surrounded by insulation boards, flooring, tiles and tools you’ve never heard of before, and think: “Shit, there’s a lot to do!”.

Working mainly on photographic commissions of
late, a celebratory image (which admittedly, is photographed quite close to us!) of ducks dancing on ice in The Times (of London, don’t you know) today. It’s the first thing I’ve shot for the papers since moving back to Yorkshire (actually it might not be, but it is cute, so for the sake of argument, it is).

Welcome to 2016, belated Happy New Year, Merry Christmas and anything else I may have forgotten. If anyone wants to give me an excuse to get out the hell of DIY, bloody go for it!

07901 617571 or jp@jonathanpow.com

JP

Weird and wonderful event photography – World Hen Racing Championship 2015

Anyone who knows me will know I’ve got a bit of a fondness for the weird and wonderful and this weekend’s event photography and filming was no exception.

Along with my wife Pooja (she was drafted in to help with some of the camera work, and did a sterling job) we went to the World Hen Racing Championships 2015.

This year I went with the aim of photographing it for the national picture desks, but also to create a short film with some of the wonderful/colourful characters at the event.

The event was held at the Barley Mow pub, in a lovely Derbyshire village called Bonsall, and is organised by landlord and landlady, David Wragg and Colette Dewhurst.

The winner, with World Record beating (no pun intended) time of 3.8 seconds, was ‘Cooked It’ owned by Jack Allsop-Smith. Needless to say the hen has won the chance not to be cooked, and will (hopefully) remain a family pet! Jack and his grandfather couldn’t share the training involved to achieve the hen’s rapid speed, attributing it to an Allsop family secret.

It was a great event to film and photograph. Truly a great British spectacle, and fortunately one of man we’re blessed with in the UK. Where else in the world do you get hens ‘plucked’ to the post in an action packed race?

You can read all about it in today’s Times (03/08/2015) and today’s Daily Telegraph.

The copy was written up by Mark Branagan, a reporter I’ve worked with for a number of years, for the national papers on Sunday.

The final short film will be put out through an agency I work very closely with these days, Barcroft Media. So time will tell where that ends up!

ORDER PRINTS

If you’ve come here for prints prints from the event, they’re available through website, you can find them here: http://jonathanpow.com/1u7l

ORDER A PHOTOGRAPHY (i.e.) PHOTOGRAPHIC COMMISSIONS)

As ever, if you know of any quirky events coming up, drop me an email jp@jonathanpow.com. Also, believe it or not, this is my job (a bizarre job isn’t it?). If you’d like to commission event photography (I work for many charities and organisations on a number of different projects), give me a call on 07901 617571.

I’m currently based in Manchester, but have car, will and do travel. (Soon to be moving back to Yorkshire!)

Solar Eclipse 2015

Sometimes an event happens that you just have to photograph. Today’s solar eclipse really was no exception.

I remember my last one. In Devon. Quite a number of years ago (was it 10 or 15 years ago?).

This one was a bit nerve wracking. Pretty cloudy up here in the North West. I’m surprised the sun even came out at all.

Fortunately, for me, and others watching, it did! Above are the photographs from today.

Enjoy!

Food Photography with Hot Rum Cow

Food photography, especially editorial food photography, is not without it’s challenges. The hunger, the focus, making sure you’re always ready to photograph something before it melts. No props were used in this photography, it’s as life presented it, no fake ice cream or treated salmon, just good wholesome food.

For my Press Clippings archive, this shoot was for Hot Rum Cow Magazine. You can read the article on their site here – http://www.hotrumcow.co.uk/liquid-lunch-northcote-lisa-allen/?hvid=62uqHP [Opens in a new window]

 

Or, if that link isn't available, you can click here to read it from my archive

Liquid Lunch with Lisa Allen

Northcote’s Lisa Allen takes to the kitchen with the best drinks the White and Red Rose Counties have to offer

WORDS: Chiara Pannozzo PICTURES: Jonathan Pow

Friday, February 6, 2015

Creative careers are often built on natural talent. Those of us that are good with words write. If you can create the right strokes with a paintbrush, you might become an artist. And if you can take a selection of humble ingredients and transform them into something sublime, chances are you belong in a professional kitchen. Head Chef of Northcote, Lisa Allen, married this raw talent with drive and serious determination to secure her place as one of the UK’s leading chefs.

“At school I always enjoyed the more practical subjects like woodwork, art and cookery. Food gave me a real lease of life, as it was something that I not only loved but I was good at it. I found I could really express myself through food, which gave me a burning desire to see how far I could go with it – I’m a very determined person,” Allen says.

Whilst studying catering at Lancaster and Morecambe College, Allen sought out work experience in high-end and Michelin-starred restaurants in order to develop her potential. “Whilst I was at college, I did a lot of work experience at the Michelin-starred Holbeck Ghyll and I also spent some time at Sharrow Bay. At that point I was trying to get as much work experience as I could in order to enhance my prospects.”

“Food gave me a real lease of life, as it was something that I not only loved but was good at”

The time Allen spent at these restaurants ignited her passion for fine dining. “I really latched onto the idea of working with food in that way. It gave me an inside burning and a drive that I couldn’t ignore.”

Allen’s experience then led her to work at the now two Michelin star Le Champignon Sauvage, where she stepped into the role of Commis Chef when she finished college. “It was an incredible place to learn as David Everitt-Matthias (owner of Le Champignon Sauvage) is so passionate and he has this incredible ethos around food. I learned so much about food here and it was a real turning point for me as I could see the journey you could take food on,” Allen says.

After working under David for a year and a half, Allen moved back to the Lancashire area and took up the position of Demi Chef de Partie at the Michelin-starred Northcote, which is owned and managed by Chef Patron Nigel Haworth and Director of Wines Craig Bancroft. At Northcote, Allen’s career progressed rapidly: “Nigel and Craig have such a great ethos around food. They have always been very encouraging of me as a chef, and helped me to get to where I am today.”

In fact, Allen’s talents were so well encouraged that within two years of working at Northcote she was promoted to Head Chef. She was just 23 years old. “I’m a really driven person and Nigel and Craig have always given me something to drive towards. They’ve built up an incredible business here and it’s been great to be part of that for the past 13 years. It’s helped me to grow as a person: learning how to develop and teach people and progress my skills. It’s what’s kept driving me forward.”

“Nigel and Craig have such a great ethos around food. They have always been very encouraging of me as a chef, and helped me to get to where I am today”

The Nothcote prides itself on its commitment to using local produce,  which as Allen points out, makes a huge difference to a dish: “There is nothing better than using food that is in season. If you get something that is ripe and in season, it’s at its best, and so ultimately you will be able to create better dishes with it.

“With the seasons, the flavours change. So they are much heartier in the winter and much lighter in the summer. Whether it’s cold outside or light outside, all of these things should influence your dishes. It’s one of the most creative things about being a chef, using your knowledge of classical flavours and putting a twist on them.”

The idea of using locally sourced, seasonal produce at Northcote is sacrosanct: “We have built up a fantastic relationship with suppliers across the area. What some family-run local businesses are producing is very dynamic and some of the things that they grow and produce are fantastic.

“When you’re cooking, it’s not just about one individual person, but it’s about the team of people around you and then, ultimately, it’s about the suppliers that produce the elements you need to create an incredible plate of food. If they didn’t do it to their best potential to get you some fantastic ingredients, then you couldn’t cook Michelin-standard plates of food, so it’s really important. And the better you get to know a supplier, the stronger the relationship becomes and you can ask them to grow something in a different soil or hang meat a bit longer. A lot of different things become available to you when you build up a network of reliable suppliers,” says Allen.

The standard of Allen’s food has seen her win a whole host of awards across her career, and cook for the Prince of Wales and Duchess of Cornwall following her triumph in the BBC’s Great British Menu in 2010. With so many awards under her belt, how does she maintain that standard year in, year out?

“It’s all about doing things to your best potential and staying driven and focused. You need to believe in what you are doing, keep pushing the boundaries, keep learning, keep changing and keep sharing your knowledge with other people. And you need to evolve – that’s what keeps you motivated.”

 The drinks

Masons Dry Yorkshire Gin

Traditionally distilled using the London dry gin method in a small copper alembic still, Masons Dry Yorkshire Gin uses Harrogate spring water and juniper from the distillery’s own juniper bushes. Combined with citrus elements and secret botanicals, this 42% ABV gin has a distinct and unique flavour.

Bowland Brewery’s Sky Dancer

Bowland Brewery’s Sky Dancer is named after a local mating ritual whereby the rare male hen harriers, found in the Forest of Bowland, dance in the sky. Sky Dancer is a 4.5% ABV refreshing golden ale, which pours pale orange in colour and has soft citrus and peach flavours.

Rudgate York Chocolate Stout

Brewed in the Vale of York with a 5% ABV, Rudgate’s York Chocolate Stout is a rich, full-bodied premium stout, which pours a dark ebony colour. It is a balance of complex flavours and has a warm, subtle chocolate finish.

 

For starters

Dandelion and Burdock lollipops

Allen boils Dandelion and Burdock cordial with lime juice, water and Masons Dry Yorkshire Gin. She then pours the mixture into moulds and places in the freezer. When they are semi-frozen, she inserts the lollipop sticks. Once they are completely frozen, Allen rolls the lollipops in crushed dandelion and burdock sweets and non-dissolving icing sugar. Allen recommends enjoying the lollipops with a Gin and Tonic.

The main course

Barbeque ‘beer can’ chicken with winter slaw and loaded potato skin

Allen marinates a chicken in mustard powder, muscovado sugar, malt extract, chilli powder, salt and Bowland Brewery’s Sky Dancer golden ale for 24 hours. After that time, she pours more of the ale into a beer can holder, places the chicken on top and roasts in the oven for around 40 minutes. Meanwhile to make the loaded potato skin, Allen roasts a potato in the oven, before scooping out the inside, coating the skin in butter and placing it back in the oven to crisp up. Whilst the skin is in the oven, Allen adds butter, milk, crème fraiche, chives and salt to the potato filling and mixes well. This is then spooned into the crispy skin, to be served alongside the chicken. Allen also serves a slaw with the dish, which comprises sliced carrot, onion, white cabbage and red cabbage. The dressing Allen uses for the slaw is a mix of mayonnaise, crème fraiche, French mustard, chives and salt. To serve, Allen plates up the chicken with some slaw and garnishes with pomegranate seeds and watercress. To wash all of this down, Allen suggests a light ale.

Dessert

Autumn poached pear, chocolate mousse, honeycomb and chocolate stout ice cream

After peeling wax-tip pears, Allen hollows out the bulbous part and poaches the pears for 15 minutes in Rudgate’s York Chocolate Stout, cloves, bay leaf, juniper berries, cinnamon, orange peel, orange juice and soft brown sugar. To accompany the pears, Allen makes a chocolate mousse, which is piped into the hollow pear just before serving. She also makes a stout ice cream, using the same stout, which she serves alongside the pears and the mousse, and tops with honeycomb.

 

If you need a food photographer, with an eye for editorial, please get in touch. My email is jp@jonathanpow.com & mobile is 07901 617571

Commercial Photography – Poundworld in LSA (France)

A quick update, from the archive, with some of my commercial photography published in industry magazine LSA, France.

Creating high quality commercial photography like, this is something I enjoy greatly. It has a certain art-like quality. Also, photography like this can be very useful for businesses, either as reference for future projects. PR or as with the image above, editorial use.

This particular Poundworld store was photographed in Harrogate, North Yorkshire.

For those, who are interested please find the original article here – http://www.lsa-conso.fr/ce-discount-anglais-qui-rime-avec-mono-prix,165167 [Opens in new window – NB it’s written in French]

 

Or, click here to read the article from my archive

 

Au Royaume-Uni, les supermarchés proposant « tout à une livre » ouvrent à tour de bras, pleins à ras-bord d’alimentaire et de grandes marques. Plusieurs chaînes se disputent ce créneau très en vogue, et se lancent même dans l’e-commerce. Plongée dans un univers surprenant, sans équivalent en France.

Ce n’est pas un mythe : les Anglais ne font rien comme tout le monde. De l’autre côté de la Manche, le discount adore les marques nationales et lesprix ronds. Une adoration qui a donné naissance aux pound stores, ces magasins immanquables de par leur nombre, et surtout leur concept annoncé à grand renfort d’affichage tapageur : tout – absolument tout – dans le point de vente coûte une livre sterling (la fameuse « pound »), soit 1,22 € au cours actuel. C’est précisément le credo des enseignes Poundland, Poundworld ou 99 p Stores. Et n’espérez pas y trouver des gadgets poussiéreux et des fins de série : il s’agit de véritables petits supermarchés, tant en ce qui concerne la surface, que l’offre et la clientèle qui s’y presse après les heures de bureau. À la différence du hard-discount allemand ou français, les grandes marques y sont prépondérantes, avec de l’épicerie, des produits de beauté, mais également des références pour le jardin ou la décoration. Le paquet de céréales Kellogg’s y coûte une livre, tout comme le shampoing Garnier et même la HP sauce, standard de la cuisine britannique. Difficile de résister à une barre de Toblerone vendue 1 £, quand le même produit s’affiche à 1,40 £ dans le magasin Tesco situé à peine 200 mètres plus loin.

Une croissance insolente

La sensation de faire des bonnes affaires toute l’année explique l’expansion continue de ces concepts, renforcée en période de difficultés économiques. Chaque année, des dizaines, voire des centaines de nouveaux pound stores ouvrent leurs portes. « Nos ventes et nos résultats ont atteint des niveaux records… et plus de 4,5 millions de consommateurs fréquentent nos magasins chaque semaine. Le secteur du discount fait maintenant partie intégrante du paysage britannique », soulignait récemment le PDG de Poundland, Jim Mc Carthy, ancien haut gradé de Sainsbury’s. Durant l’exercice 2013 de Poundland clos en mars, les ventes ont augmenté de 15% et, si le rythme se maintient, le chiffre d’affaires dépassera le milliard de livres en 2014. Le réseau, qui ne cesse de s’étendre, a ouvert son 500e établissement au mois de novembre dernier, et entrepris des démarches pour être côté à la Bourse de Londres. Pas mal pour une société créée en 1990 seulement. Les concurrents Poundworld et 99 p Stores (qui vend tous ses articles à 99 pence) comptent plus de 200 points de vente chacun, et tous ambitionnent de doubler leur réseau rapidement.

Les pound stores, une création récente, simple et un succès immédiat

Affectueusement surnommés « pound stores » (magasins à une livre) par les Anglais, ces discounters fourmillent d’ambitions. Trois chaînes sortent du lot, et comptent toutes doubler leur nombre d’implantations rapidement.

  • Poundland (plus de 500 magasins en Angleterre), créée en 1990, s’apprête à entrer en Bourse à Londres, et s’installe en Espagne avec sa chaîne Dealz, déjà présente en Irlande (produits vendus 1,49 €)
  • Poundworld (plus de 200 magasins), créée en 2004, vient de lancer son site d’e-commerce.
  • 99 p Stores Créé en 2001 par Nadir Lalani, ce groupe familial dépasse aujourd’hui 200 implantations, et a ouvert en 2010 une autre chaîne, Family Bargains, à l’offre plus large, dont les prix ne sont plus fixes.

Inenvisageable en Fance

Du point de vue français, ces maniaques du prix rond font figure d’ovnis. Car, dans l’Hexagone, il faut avoir une solide mémoire et remonter aux années 30 pour trouver ce type de commerce, qui n’a pas fait long feu. Les Uniprix, Prisunic et Monoprix d’alors ont vite abandonné ce concept de « tout au même prix », qui a rejailli il y a quelques années lors d’opérations promotionnelles en grande distribution, sans aller beaucoup plus loin. « Les foires à l’euro étaient populaires en hyper jusqu’à il y a dix ans, mais elles ont été abandonnées car il y a peu d’offres excitantes à ce prix-là », observe Cédric Ducrocq, consultant et PDG du groupe Dia-Mart. « Nous avons l’équivalent de ces pound stores avec GiFi, la Foirfouille. Ils marchent très bien, mais avec des modèles d’import plus que de marques, et des déstockeurs performants comme Vima ou Stokomani, avec un modèle moins rigide. »

Le Poundland de Birmingham à la loupe

Le commerce anglais se caractérise par un poids important des magasins de centres-villes. Birmingham ne fait pas exception avec trois unités Poundland à peine séparées de quelques centaines de mètres. Dès l’entrée du plus récent d’entre eux, la vocation du point de vente s’étale sur la signalétique : le symbole de la livre sterling s’affiche partout, remplaçant les étiquettes. Grandes marques alimentaires (Colgate, Oral-B, Cadbury, Mars, Belvita, Garnier, Coca- Cola), articles de jardinage (semences, accessoires), de déco ou d’alimentation animale… le choix est grand, comme le nombre de clients.

Des grandes marques comme des MDD

La différence fondamentale entre les spécialistes du bazar et ces pound stores tient à l’offre proposée en Angleterre, majoritairement composée de produits alimentaires et du quotidien. De quoi faire de ces enseignes de véritables lieux de destination, au grand dam des distributeurs classiques. « Nous vendons plus de 5 000 références. C’est un mélange de produits de grandes marques comme Ferrero et Nestlé, ainsi que des marques propres très économiques. Une part importante de notre offre est originaire de Chine, où notre bureau de Shanghai emploie une vingtaine de personnes », explique la porte-parole de Poundworld. L’impact de ces enseignes n’est ni nouveau ni négligeable. En 2009, Asda, la filiale britannique de Walmart, avait répliqué en abaissant le prix d’une sélection de produits afin de coller aux pratiques tarifaires de ces discounters aux méthodes originales. Car pour proposer un tel prix, il faut savoir être agile. Pour contourner cette contrainte de prix fixe, quelques ajustements sont effectués au coup par coup. Les canettes de Coca-Cola sont ainsi vendues par deux pour 1 £, certaines boîtes de conserve suivent ce raisonnement en étant vendues par 3. Et les petits emballages et contenants s’adaptent à la donne. Vous cherchez des piles Duracell Pour 1 £, vous pourrez vous offrir un blister de deux piles. Peu de produits frais sont disponibles, car complexes à gérer, à l’exception de quelques sandwichs. Les gains sont surtout mesurables en termes de logistique et de mise en rayon : inutile de mobiliser trop de main-d’oeuvre pour changer les étiquettes au gré des variations de prix : il n’y a pas d’étiquettes. Et en termes de comptabilité, autant dire que les additions sont simples à effectuer et la monnaie facile à rendre. Les pound stores sont tellement entrés dans les moeurs que la BBC, la télévision publique anglaise, leur consacre régulièrement des reportages, à la croisée des chemins entre l’angle économique et le divertissement. Le dernier en date s’interroge sur la pertinence de proposer un soutiengorge à 1 £… Et tout le monde s’y rend, à en croire Jim Mc Carthy : « 22% de la clientèle de Poundland font désormais partie des classes AB de la population [les classes supérieures et les classes moyennes + , NDLR] ». Signe que ces points de vente sont loin d’être à la traîne, Poundworld et Poundland viennent de se lancer dans l’e-commerce, avec un minimum d’achats (autour d’une vingtaine d’articles pour que le modèle soit viable). On imagine mal, chez nous, Netto ou Dia se lancer dans une telle aventure.

Le prix unique en France, une histoire ancienne… et révolue

Les premiers magasins à prix unique annonçaient clairement la couleur : ils s’appelaient Uniprix, Prisunic et Monoprix (ci-dessus rue Blanche à Paris), tous créés dans les années 20 et 30. Mais leur concept a rapidement évolué pour se transformer en magasins populaires, à bas prix. Aujourd’hui, les seules boutiques à prix fixe que l’on trouve en France sont le plus souvent des bazars et solderies « tout à 1 € » ou « tout à 2 € », tenues par des petits indépendants.

Un concept très puriste, dur à répliquer

Le succès des pound stores a beaucoup fait cogiter. Ancien directeur commercial d’Auchan France, André Tordjman s’est un temps demandé s’il existait un potentiel pour créer un magasin « tout à 1 € » lorsqu’il a fondé Little Extra en France, enseigne de petits cadeaux et de produits de décoration. La réponse – négative –s’est vite imposée, devant l’impossibilité d’être différenciant avec un tel prix bas (lire interview p. 9). D’ailleurs, dans le sillage anglais, d’autres magasins de discount s’affranchissent du concept « puriste » du prix unique pour proposer des bonnes affaires à petit prix, sans s’enfermer dans un carcan. C’est par exemple le cas de Family Bargains, enseigne anglaise faisant partie du même groupe familial que 99 p Stores, dont l’approche est plus représentative du discount. Et qui n’est pas sans rappeler la situation des États-Unis où il existe plusieurs milliers de dollar stores. Le maillage n’est pas aussi fort en Angleterre et en Europe, la greffe ne prenant pas vraiment sur le continent. Mais les choses changent. Début février, Poundland a annoncé son arrivée en Espagne sous la bannière Dealz (déjà présente depuis 2011 en Irlande, avec un prix de 1,49 € pour la majorité des produits). L’ambition est d’y implanter dix magasins en deux ans pour créer le socle d’un développement encore plus important. À quand la France

L’avis de…André Tordjman

Ancien directeur marketing d’Auchan France et fondateur de Little Extra

“En France, les foires à 1 € des hypermarchés assèchent le potentiel”

« En fondant Little Extra, je me suis demandé s’il y avait un potentiel pour créer un “ euro shop ”. Mais ça n’a jamais été notre objectif. En France, la concurrence du discount est forte, et les opérations “ 1 € ” des hypers assèchent le potentiel, alors que c’est un format de magasin qui n’existe pas en Angleterre. Pour vendre un produit 1 €, le prix d’achat en centrale doit atteindre 0,30 à 0,40 €. Cela limite énormément la gamme, et c’est assez paupérisant. À ce prix-là, dans le bazar, on n’est pas différenciant. Dans mes magasins, j’ai une forte proportion de produits à 1 €, mais je ne me restreins pas à ce montant. J’observe qu’en Angleterre il y a beaucoup de grandes marques dans les pound stores, et beaucoup d’alimentaire.

Des milliers de « dollar stores » occupent le terrain aux États-Unis

Les Anglo-Saxons seraient-ils fans de prix ronds On peut se poser la question compte tenu des dizaines de milliers de « dollar stores » qui ont envahi les États-Unis. « Cela correspond à du discount, mais très marketé », observe Franck Rosenthal, consultant spécialisé dans le retail. « Quand la crise de 2008 est arrivée, les dollar stores ont pris des parts de marché aux distributeurs traditionnels. Prenons Dollar Tree. C’est un puriste, dans le sens où tout est vraiment à 1 $. Ce sont des magasins de périphérie, installés sur des emplacements secondaires, généralement en face d’enseignes comme Walmart.

Ils vendent beaucoup de produits basiques sur lesquels la marque n’a pas de valeur ajoutée, sur le principe 1 besoin = 1 produit = 1 $. On y trouve même des cartes Visa prépayées à 1 $. Dès lors que le concept est moins puriste, les marques nationales sont plus présentes. Family Dollar a élargi son offre avec des produits à 2, 3 ou 4 $. Dollar General utilise même des slogans accrocheurs tels “ we are much more than a dollar store ” ou “ Great Brands, great prices ”. À l’autre bout de la chaîne, il y a 99 cents only, qui vend ses produits à 0,99 $ voire moins. L’offre, plus basique, ressemble à du discount pur.

 

If you require commercial photographer, be it for editorial or otherwise, please get in touch. My number is 07901 617571 and email is jp@jonathanpow.com.

A conversation with Lynda Benglis on Ocula

Pleased to see one of my recent shoots with artist Lynda Benglis at the Hepworth Wakefield hitting the pages of Ocula.com

The except below is from Ocula. They’re the leading contemporary art website in Asia-Pacific! Click the following link to read more on their site http://ocula.com/magazine/conversations/lynda-benglis/

“In 1974, Lynda Benglis created one of the iconic works of recent art history, Centrefold. The work was presented as an advertisement in Artforum and featured the artist naked, save for a pair of sunglasses, her body oiled, her hip thrust forward, holding an enormous dildo. Benglis has explained the work as “a study of the objectification of the self”, and it has been seen as an example of gender performativity, and as a cutting parody of the male dominated art world.

The work, which last November celebrated its 40th anniversary, is but one work of a career that spans over fifty years: a career characterised by a continuing investigation of material, media and cultural constructs to challenge the limits of painting, sculpture, eroticism, taste, feminism, and masculine hegemony.

The current exhibition at The Hepworth Wakefield Museum in Yorkshire, England is the largest ever museum survey of the Greek-American artist’s work in the United Kingdom. The show features approximately 50 works that span the entirety of Benglis’ prolific career to date: from the early brightly coloured poured latex pieces that initially earned her critical attention to the glitter-encrusted ‘knots’ of the seventies. From her radical videos that explored power, gender relations and role-playing, to her more recent ceramic and polyurethane works…”

If you need a photographer, get in touch. Be it for exhibition or art launches, or associated PR, or more general PR, I’d be happy to help. My number is 07901 617571 and email jp@jonathanpow.com

Yorkshire Dales hiking & walking stock photography

A recent submission to high end image library, Image Source, is this set of photographs showing Yorkshire Dales hiking and walking. Shot in the beautiful surroundings of Pateley Bridge, North Yorkshire, with a number of fantastic real life/outdoors models. These photographs are available here: http://www.imagesource.com/submission/UPL_13320

Yorkshire really does have phenomenal scenery for this sort of photography. People of Yorkshire, you’re spoilt!

If you’re an outdoors organisation, be it expedition or excursion operator or a clothing manufacturer, and need a photographer, please get in touch. My email is jp@jonathanpow.com and my mobile is 07901 617571

Shooting friendly Dartmoor ponies on a location reccy

No ponies were harmed in this photo shoot. Who could hurt a cute little thing like this little chap.

On the way to a job, and a little en-route reccy as a commercial photographer. I’m often travelling, looking, along the way, and spotting new places to work with for potential photo shoots. I do this for my press photography (looking for weather photos or potential news stories), for my commercial work, plus my stock work with Image Source.

As a photographer, there’s nothing like this sort of scouting and spotting, it really helps conjure up ideas for new photo shoots. One stunning location, is in the stunning Dartmoor National Park and is pictured above. It was near another location recommended by Andy, at J&A Cameras – who I used to work with almost 10 years ago before I became a professional press photographer.

I am now based in Manchester, but I do travel a lot with work. The South West, Devon, particularly is one place that is particularly close to my heart. I grew up in Devon.

I remember as a lad, I used to take off early in the morning to Dartmoor, to photograph this beautiful place.

One time, a particularly cold winter’s morning, I woke up early. Bloody early, and made my way down to the moor before sunrise. I took my Mamiya 645 Pro TL (a stunning medium format camera, now replaced with fancy modern digital technology).

Arriving early I wandered through the snow and ice on the moors for a while, capturing photographs and admiring the sunrise. The ground was pretty icy, but I was confident I’d remain unscathed. It was about this moment my foot slipped on some icy granite, and I landed on my arse.

I lay there for quite a while, knocked slightly from my dramatic fall to earth (I’m quite tall at 6’9″ (2m 5cm), so it’s more than normal people fall!)

Anyway, I remember a beautiful Dartmoor Pony coming to my assistance. Or rather, coming up to me and nibbling at my hair as I lay there, whinging. The photo set above kind of reminded me of that.

Anyway, I hope you enjoy these photographs from my reccy.

I do this for a living, and have done since I left the trusty camera shop (J&A Cameras), back in around 2005. Wow, 10 years now! And, Andy, if you’re reading, we did get to Wistman’s Wood. It really is a beautiful spot.

If you’d like a commercial photographer, perhaps even one who is pony friendly, please get in touch. My number is 07901 617571 or email is jp@jonathanpow.com